The industrial designer Zita Gonzalez is known for being able to create objects that cross the barrier of design to the barrier of art, relying on characters, social movements and traditions and the particular interest in the creation and design of "artfacts" through crafts , the value of "handmade" and art.

In each of its pieces generates a beauty testimony of contemporary with traditional heritage by creating a link between the creators and designers tradition that is reflected in each of  the objects.

Her biggest motivation is bring back to Mexico the knowledge of the culture that has shaped and create value in each of the places and characters surrounding the Mexican culture.